David has been involved in the music industry for over 30 years. Starting out as a singer in a punk rock band, he played in the legendary Max’s Kansas City and C.B.G.B.’s in New York City. Learning the art of recording music and designing throughout the years as well, David has won various prizes for his art and design. Not wanting to be a “Starving Artist”, he learned economics and business development as well. With over 30 years of experience running companies of various sizes, he has now set his sights on the world of public
relations, starting SMG (Schure Media Group) with his talented wife Yvette. David is also very interested in technology and its role in the
Yvette has developed press campaigns for a diverse roster of artists, including Mariah Carey, Will Smith, Jessica Simpson, Prince, John Legend, Adele, Wyclef Jean, Destiny’s Child and for each of that group’s members: Kelly Rowland, Michelle Williams, and
Beyonce; as well as media launches for Maxwell “BLACKsummers’night”) and Beyonce; (“I Am … Sasha Fierce”)
Yvette Noel-Schure is a seasoned and respected industry veteran, and one of the top creative executives in the music PR business,” says Music World Entertainment president/CEO Mathew Knowles. “Her passion for the artists she works with and her business acumen will, without question, lead to her continued success.”
Edwin has managed national publicity campaigns for RIAA certified multi-platinum recording artists. He's maintained the sacred relationship between various pop, rock and urban artists and the public. Through his extensive career, he's crafted and executed countless media campaigns, developed media strategies and secured a massive catalogue of print, television and digital press for his clients. He's been responsible for national and regional television bookings (both performance and non-performance), written and edited numerous press releases, media alerts and artist biographies and supervised artist development and media training. Edwin is an experienced public relations professional. In this capacity, he's booked, coordinated and executed photo-shoots, broadcast interviews, award show performances, long-lead print and fast-moving digital interviews. He's maintained a massive database of journalists, editors, television bookers and producers. And, most notably, he has a fierce reputation for delivering under budget and on-time.
Some of his notable clients have included Nick Jonas, Bow Wow, Xzibit, DMX, Waka Flocka Flame, Lecrae, Aaron Carter, Anna Nalick and NE-YO to name a few. He currently manages a full roster at Schure Media Group.
Christina Sundari Garvin was raised in a small town just outside beautiful Santa Barbara, CA, and always had a passion for entertainment and people. It was through publicity she understood how one story could impact a life forever. In 2007, she moved to the music capitol of the world, Nashville, TN, to work at The Media Collective, a prestigious company specializing in the music industry. Over the course of her four years there, she worked with numerous GRAMMY ® Award- winning artists including Amy Grant, Steven Curtis Chapman, MercyMe, Chris Tomlin, Owl City and more. Shortly after, she moved back to the west coast, where she found herself at the world-renowned PR agency Rogers & Cowan, serving as an Account Executive in the Faith & Family Department handling book, film, DVD, music and personal publicity. She spearheaded countless national campaigns and worked with top personalities and award-winning artists, authors and celebrated events. Over the course of her career, some of her clients include(d) Olympic Gold Medalist Gabby Douglas, NY Times Bestselling Author Patti Mallette, Grammy ® Award-winning artists Kirk Franklin, Lecrae, Singer/Composer/Radio Personality John Tesh, triple threat Alyson Stoner, hip hop artists Andy Mineo, Tedashii, KB, Da' Truth and many more.
When Christina isn’t working, you can almost always find her spending time with her family, friends, and dog Tucker. She loves to dance, travel, meet new people, and study the art of food and wine.
Jackie O. Asare
Based in Atlanta, GA, Jackie O. Asare has over a decade of publicity/new media experience. As a publicist/creative consultant/ communications professional, Jackie has executed full national editorial campaigns targeting print, internet, radio, and television media for small business owners, non-profit firms, musical artists, record labels, and non-profits. Jackie O & Co. has represented both lifestyle clients and entertainers including VH1 Love & Hip-Hop Atlanta cast member Erica Dixon, Mocha Moon Beauty Accessories, Macy’s Madonna Material Girl fashion launch, Macy’s 4th of July Firework Spectacular featuring Justin Bieber, National Black Arts Festival, National Education Associations’ “I Love My Child” global outreach campaign, LIFEbeat’s AIDs benefit concerts, “You Rock My Soul” benefit concerts for GMHC (Gay Men’s Health Crisis), BMI Urban Awards, National Black Arts Festival in Atlanta GA, Teddy 25 Teddy Pendergrass Celebrity Benefit Gala, The Historic Million More March, ASCAP’s America SCORES Songwriting Workshops, Meeting The Fatherhood Challenge Symposium, Entertainers 4 Education Alliance Stay In School Concerts, Chic Boutique Tour, and more. She has represented artist in almost every genre of urban music including: R&B/Soul music: Teddy Pendergrass, Omar, 112; hip-hop (Guru, B.G., Black Rob, Cormega, Lil Jon, Naughty By Nature, Prodigy of Mobb Deep), world music/reggae (T.O.K., Gokh-Bi System, Ex-Centric Sound System, Buju Banton), and producers - Tony "CD" Kelly, Easy Mo Bee, and Dame Grease..
In 2010, Andre Morris, represented the roster of G-Unit and G-Note records in New York, NY. Rapper and mogul, Curtis "50 Cent" Jackson created G-Unit as a rap label and G-Note as the pop, dance, and R&B division. In 2012, Andre started working International Latin artist, Lucenzo. Lucenzo is the writer and artist behind the mega-hit, "Danza Kuduro." Beginning June 2015, Andre began working with the premiere drag queens from the hit show, "RuPaul's Drag Race," including Alaska 5000, former "American Idol" star/drag star, Adore Delano, and season winner, Sharon Needles.
Prior to 2010, Andre worked as a Media Manager, with Sony Music Entertainment where he created and implemented innovative campaigns for pop, hip-hop, gospel and R&B artists including Terrence Howard, The Naked Brothers Band (Nickelodeon), and Bow Wow. He maintained solid media contacts in a variety of genres including mainstream, rap, gospel, fashion, sports and lifestyle publications and television outlets. Andre also worked closely on John Legend, Beyonce, Prince, and additional Columbia Records artist projects.
Darrin is in charge of “Digital Content” and “Social Media”. Darrin has deep experience in social media campaigns, SEO, and website design. In addition, Darrin also handles all network and web related issues for Schure Media Group.
Experienced Public Relations Executive, Strategic Planner and Global Brand Champion
With over 10 years of experience, Ashley Peden is a powerful influencer in the public relations
industry. Peden is currently the Public Relations Account Supervisor at St. John & Partners and
leads the Zaxby’s Franchising public relations practice for their national, regional and local
strategies. Bringing solid experience with leading global sports campaigns and QSR her vast
experience in strategic planning, crisis management and community relations have garnered
successful campaigns. Ashley prides herself in delivering relevant content-driven approaches to
compliment the brand objectives.
Peden has global experience in leading B2C and B2B public relations teams in the areas of brand
strategy, strategic communications and social media in such diverse companies as start-up
ventures to Fortune 50 enterprises. She is well –rounded in the many industries served, diverse
in the scale of project led, and multi-dimensional in the successful market share and revenue
A trailblazer with deep understanding of Communication and Public Relations, Ashley has led
innovative and strategic PR campaigns, media tours, press conferences, public affairs and
marketing communication efforts for CSE’s Public Relations corporate client strategies. Ashley’s
repertoire of clientele includes AT&T, NCAA, Major League Soccer, Feld Entertainment and The
Prior to joining SJ&P, Ashley, led and supported consumer campaigns in-house for The PGA of
America, Moroch Partners, Greenville Drive (MILB), and Jeff Dezen Public Relations. Ashley
received her BA in Mass Media Arts from Clark Atlanta University. Delighting herself in giving
back to the community, Ashley is involved with several nonprofit boards that focus on the arts,
providing opportunities for young people, and increasing awareness around diversity issues.